The Marketing Planning Process

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DURATION TWO WEEKS

  1. Marketing the planning process
  2. External and internal influences on objectives
  3. Environmental drivers of organization change
  4. The marketing audit process
  5. Appraising the external marketing environment
  6. Appraising the internal marketing environment
  7. Market segmentation
  8. Targeting
  9. Positioning
  10. Implementing marketing planning
  11. Marketing planning in different contexts
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