Marketing Fundamentals

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Part A. The Development of Marketing orientation

  1. Marketing and Market Orientation

Part B: Marketing Planning and Budgeting

  1. Planning and Budgeting
  2. Marketing research, market segmentation and Marketing Audit

Part C: The Marketing Mix and related tools

  1. Managing the marketing mix
  2. Products and services
  3. Price
  4. Place or distribution
  5. Promotion or marketing communications

Part D: Marketing in context

  1. Marketing in context.
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