- December 20, 2019
- Posted by: dinakcon
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DURATION: 2 WEEKS
Part A. The Development of Marketing orientation
- Marketing and Market Orientation
Part B: Marketing Planning and Budgeting
- Planning and Budgeting
- Marketing research, market segmentation and Marketing Audit
Part C: The Marketing Mix and related tools
- Managing the marketing mix
- Products and services
- Place or distribution
- Promotion or marketing communications
Part D: Marketing in context
- Marketing in context.
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