Market Development Through Information & Research

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DURATION 5 DAYS

  1. The importance of marketing information
  2. The role of IT and marketing decision support systems
  3. CRM and databases.
  4. The market research industry
  5. Information requirements, research projects, brief and proposals.
  6. And overview of research methods
  7. Secondary data
  8. Collecting qualitative data
  9. Collecting quantitative data
  10. Observation and experimentation
  11. Reports and presentations
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