- December 20, 2019
- Posted by: dinakcon
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DURATION 5 DAYS
- The importance of marketing information
- The role of IT and marketing decision support systems
- CRM and databases.
- The market research industry
- Information requirements, research projects, brief and proposals.
- And overview of research methods
- Secondary data
- Collecting qualitative data
- Collecting quantitative data
- Observation and experimentation
- Reports and presentations
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