Customer Communications

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Part A: Customers and Stakeholders

  1. Who is the customer?
  2. Focus on the customer.

Part B: Buying Behaviour

  1. Buying behavior

Part C: Implementing elements of the promotional mix

  1. Marketing communications
  2. The promotion mix
  3. Advertising and sales promotion
  4. PR and corporate communications
  5. New technologies and media

Part D: Face to face communication

  1. Communication skills
  2. Oral and face to face communication
  3. Written communication
  4. Statistical and graphics information

Part E: Customer service and customer care

  1. Customer care
  2. ICT and customer services
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